Install Excellence Triggers That Fire Automatically Under Pressure
Stop overthinking under pressure. Install performance triggers that fire automatically using our proven 4-step system
The Problem:
You train your body relentlessly, but your mind sabotages performance when it matters most. You execute flawlessly in practice, then overthink every move in competition.The gap isn't physical - it's mental.
The Solution:
Systematic mental training that installs excellence triggers - automatic responses that fire under pressure without conscious thought. No overthinking. No hesitation. Just execution.
Generate flow states on command through high-performance cognitive games and anchor sport-specific competencies. Build a library of automatic (unconscious) responses to your game, routines and performance.
Four Core Foundations
The bedrock of elite athletic mental performance, scientifically designed to create optimal learning states and accelerate unconscious competency development.
BREATHING
Advanced breathing protocols that optimize nervous system regulation, enhance focus, and create the physiological foundation for peak performance states.
PHYSIOLOGY
Precision physiological optimization techniques that align body systems for maximum cognitive performance and accelerated skill acquisition
STATE
Mastery of internal states through proven state management protocols that enable consistent access to peak performance zones.
PERFORMANCE
Integration systems that transfer training gains into competitive performance, ensuring unconscious competencies emerge under pressure.
The Revolutionary 4-Step System
This is definitely the secret sauce to accelerated learning
Our proprietary methodology transforms conscious skills into unconscious competencies through flow state generation. Each 10-minute protocol session creates measurable improvements in athletic performance.
#1. Enter Flow - Ready State
Advanced breathing and physiological protocols that prepare your nervous system for optimal learning. This Creates the foundation for automatic skill installation
Foundation for unconscious learning
#2. Generate Peak Performance State
Engage in specifically designed cognitive games that create sufficient mental load to bypass conscious interference. Your conscious mind focuses on the game while your unconscious mind prepares to learn.
10-minute flow state generation protocol
#3. Access Unconscious Processing
Recognize and stabilize the shift to effortless performance where unconscious processing takes over, and automatic responses emerge naturally. This is where real learning happens.
State recognition and stabilization
#4. Install Excellence Trigger
Transfer the peak performance quality to your specific athletic skill. The excellence trigger becomes embedded as an automatic pattern that fires under pressure without conscious thought.
Unconscious competency integration
72-Hour Athletic Performance Breakthrough
Measurable Results Guaranteed
"Most athletes train their bodies for years but never systematically train their minds. In 72 hours, I'll show you how to rewrite your mental game from conscious effort to unconscious mastery - with proof you can measure."
Proof of concept
Proof of Concept
Most mental training feels abstract. You're told to "visualize success" but never see proof that it's working. This is different. Get measurable evidence that your mental game is improving - evidence YOU create yourself.
State Change + Cognitive Training
Revolutionary combination of our 4-step protocol that transfers optimal cognitive states directly into competitive athletic contexts while enhancing processing speed, peripheral vision, and unconscious decision making.
Your Own Data
Before/after scores that YOU track yourself. Measurable improvements in confidence, consistency, and pressure performance. Documentation you can review before every competition
Why 72 Hours?
"You don't train for 72 hours straight—you install one excellence trigger within a 72-hour cycle using proven spacing intervals that maximize retention."
Science-Backed Timeframe
Days 1-2:
Your brain builds new neural pathways through focused practice and unconscious processing between sessions.
Day 3:
These pathways solidify into automatic responses that you can measure and document. The trigger now fires without conscious thought.
Neuro Consolidation Window
Research shows that new motor patterns and cognitive enhancements require 48-72 hours to consolidate in long-term memory.
This is the optimal timeframe to demonstrate lasting performance improvements.
Competition Ready
Most elite athletes compete weekly or bi-weekly, making 72 hours the perfect window to install excellence triggers before the next competitive event.
What Makes This Different
Traditional Mental Training vs.
❌
Vague concepts with no measurement
"Trust the process" with no evidence
Generic advice that doesn't fit your sport
Limited to conscious processing (5-9 pieces of information per second)
Performance degrades under pressure
Thinking about technique disrupts execution
The Excellence Trigger System ✅ ✅
Specific triggers with measurable results
Sport-adapted protocols for your exact discipline
Your own data proving what works for you
Unconscious processing (11 million bits per second)
Performance improves under stress
Automatic execution without interference
FAQ section
Frequently asked questions
You've got questions. We've got answers.
What exactly is an "excellence trigger"?
An excellent trigger is a precisely specified performance cue that fires automatically under pressure. Instead of thinking "I need to do X," the trigger fires without thought when specific conditions are met. It's the difference between remembering to execute and executing automatically.
How is this different from traditional mental training?
Traditional mental training focuses on conscious strategies - visualization, positive self-talk, and pre-performance routines. All of these require you to REMEMBER to use them under pressure.
Excellence triggers become AUTOMATIC. You don't remember to use them - they fire without conscious thought, freeing your mind for strategy and adaptation.
How long until I see results?
The 72-Hour Excellence System is designed to show measurable improvement within 72 hours for a single trigger. Most athletes notice the difference in their next competition.
Works for Every Sport
Sport-Specific Applications
Basketball
First Touch: Automatic ball orientation toward the best available passing option
Positioning: Unconscious spatial recognition and positioning.
Hockey
Puck Handling: Automatic stick skills that adapt to defensive pressure
Transition Play: Instinctive recognition & execution of opportunities
Baseball
Plate Approach: Unconscious pitch recognition and zone management
Decision Making: Unconscious recognition of optimal plays & timing
Soccer
First Touch: Automatic ball orientation toward best available option
Position: Unconscious spational awareness & tactical positioning
Swimming
Stroke Mechanics: Automatic technique optimization for maximum efficiency
Pacing Strategy: Unconscious energy distribution throughout the race
Golf
Swing Tempo: Automatic rhythm that adapts to course conditions
Course Management: Unconscious shot selection based on risk/reward analysis
From 72-Hour Proof to Continuous Performance Evolution
Mastery Library System: From Single Trigger to Complete Performance Evolution
You've experienced the 72-Hour Excellence System.
You felt the shift from conscious effort to unconscious execution.
You proved to yourself that mental triggers can become automatic.
NOW apply it continuously.
THE TRANSFORMATION
Build a key Library of Triggers: "Wire-in" your key Triggers to Automatic Dominance
❌
BEFORE
One skill mastered
Dozens more experiencing conscious limitation
No system to develop the rest
AFTER
✅
Complete mastery library
Every critical trigger is systematically developed
Unlimited capacity to evolve your game
Same Proven System
Track all your mastery development with advanced analytics showing transformation across your performance domain
Unlimited Excellence Triggers
Not limited to one skill --systematically master everything critical to your game.
Enhanced Assessment
3-phase evaluation across 30 dimensions vs 16 in Foundation Edition.
Complete Library Dashboard
Track all your mastery development with advanced analytics showing transformation across your entire game.
Unlimited Training Cycles
Apply the proven system repeatedly to every high-value skill in your sport.
Continuous Evolution
Not a course. Not a one-and-done. A permanent mastery engine you run.
The Difference Between Good & Elite
Good performers master one thing.
Elite performers systematically master everything critical to their game.
You already have the proven system. Now use it without limits.
Products section
From conscious effort to unconscious mastery
All the tools you need when on the go
- $147
72-Hour Excellence System
- Download
- 3 files
Formerly: 72-Hour Proof of Concept
✓ Experience the complete 4-step system
✓ Get measurable proof it works for YOU
✓ Master one critical skill
✓ Observer ➡️Baseline ➡️ Training ➡️ Integration pathway
✓ Build confidence in the methodology
✓ Before/after documentation you create yourself
✓ Perfect for first-time users
- $145
72-Hour Excellence System-Family Package (2 Athletes)
- Download
- 3 files
- $497 or 3 monthly payments of $168.50
Mastery Library System
- Download
- 3 files
Formerly: "Digital Briefcase Mastery"
✓ Same proven 4-step system
✓ Enhanced 3-phase assessment (30 dimensions)
✓ Unlimited training cycles per skill
✓ Complete library dashboard
✓ Advanced analytics and tracking
✓ Continuous mastery development engine
✓ For athletes who've completed the Foundation 72-Hour-Proof
- $497 or 3 monthly payments of $252
MASTERY LIBRARY SYSTEM | FAMILY (2 Athletes)
- Download
- 3 files
- $97
Excellence Trigger Builder
- Download
- 1 file
An interactive tool that validates your triggers in real time against 5 precision criteria.
Select your performance domain (Sport, Business, Creative, Personal, or Technical),
Identify your type (A, B, or C), and watch the validation indicators turn green as you meet each requirement.
Instant 5/5 scoring tells you when you're ready for the protocol.
Includes save, print, and copy functions.
One-time $97 investment eliminates all trial-and-error from trigger creation
Excellence Circle Membership Plan
"Stay connected, stay sharp, stay accountable. For those who want ongoing support, fresh insights, and community while mastering their performance."
What is the Excellence Circle?
The Excellence Circle is the ongoing community membership for athletes and high performers who are committed to sustaining and deepening their mental performance edge. It is where the work you began in the 72-Hour Excellence System and Mastery Library continues to grow, supported by a community of people who take performance as seriously as you do, guided each month by Jim Dixon & other Professionals with new training protocols and live group coaching.
This is not a passive content library. The Excellence Circle is an active, engaged community where your mental performance training compounds month over month ---making peak states more accessible, more reliable, and more automatic with every cycle you complete.
- $37/mo or $393/yr (Free 30-day trial)
Excellence Circle
- 30 left
- 365-day access